9.17.09 | ATA Funds Archery Position at $60 Million Shooting Park

NEW ULM, Minn. – Nevada’s $60 million Clark County Shooting Park in northwest Las Vegas was recently dedicated at an event the Archery Trade Association (ATA) helped sponsor.

From left, Nevada Gov. Jim Gibbons (R) and ATA CEO/president Jay McAninch.

The park is expected to become a center for archery and bowhunting growth in southern Nevada due, in part, to the ATA’s commitment to fund an archery coordinator position at the park’s education center. The ATA contributed $40,000 this year and has committed to another $40,000 in 2010 to cost-share the position with the Nevada Department of Wildlife.

Chris Cheff, the newly hired archery coordinator, will begin introducing the National Archery in the School Program (NASP) and After School Archery Programs (ASAP) in nearby communities. Together, these introductory programs – combined with a shooting facility like the park in Las Vegas – provide a base for the general public to gain exposure to archery.

After that, there’s the opportunity to participate in additional archery programs to improve skills and knowledge of archery and bowhunting, allowing those in the community to become true participants in the sports. Long term, growing archery and bowhunting participation will increase equipment sales, which include an 11 percent excise tax payment that ultimately funds state wildlife conservation efforts .

“Our role in this massive project – which brought many community, state and national groups together – is about doing the legwork and putting that person on the ground, in the community, who will carry a single focus:  to introduce archery and bowhunting through archery programs like NASP and ASAP,” said Jay McAninch, ATA CEO/president, who attended the park dedication on behalf of the archery and bowhunting industry. “Archery must be readily accessible to as many people as possible. Communities need repeated exposure to archery programs and easy access to shooting facilities.”

Now, these pieces are in place and the nucleus of ranges and introductory programs are situated in urban Las Vegas, a large and densely populated audience.

“By targeting large population centers and vast numbers of youngsters and beginners, we have the potential to get more bang for every dollar we invest to introduce archery and bowhunting,” said McAninch.

The facility features:

• 24 combination trap and skeet fields with a pro shop and cafeteria;
• An archery range and building with a 30-seat classroom and restrooms;
• A public rifle and pistol range with a pro shop and convenience store;
• A hunter education center with a 90-seat classroom with archery, rifle, pistol and shotgun ranges and a simulated hunting course; and
• A shotgun center with 80 spaces for recreational vehicles that will house safety officers on-site.

Among those attending were, from left, John McKay, outdoor education coordinator for the Nevada Department of Wildlife; Jay McAninch, CEO/president, ATA; Chris Cheff, archery coordinator for the NDOW’s southern region; and Doug Nielsen, conservation education supervisor for the NDOW’s southern region.